New Media: Pinterest

In a previous post, Platforms I Love, I discussed the new media tool Pinterest. Pinterest is a great site to use for both personal and professional use. Pinterest is way of story telling through images and a way to share and save ideas. It was launched in 2010 by Paul Sciarra, Evan Sharp and Ben Silbermann. It is available in more than 10 languages. 

On Pinterest’s website they explain to users, “Millions of people use Pinterest in their lives and work.” I could not think of a better way to describe this new media site.

Ways to Use New Media to Embrace the Audience

Are you considering using new media for business? Then you need to consider what is important when using it.

What’s most important

The most important part of new media is the audience. Without an audience, new media is useless. To be successful you have to have people to interact with your product and your brand. You can’t live without a audience.

Embrace the audience

You have to think about what your audience wants to see or interact with. If you are not giving them what they want then they simply will not want to interact with you. There is not a point in using new media unless you are going to have an audience. So before you decide to use a new media site, consider your audience and what they want. 

My Community and How You Can Engage It

If there’s one thing that college students like it’s being able to brag. This can be through a “top” internship, a good grade or simply praise for doing well.  I don’t know one student who does not like getting a paper or assignment back with positive feedback. I think that College departments should take advantage of this.

How To Use Instagram

Credit:Instagram

A somewhat up and coming social media platform is Instagram.

I believe that it would be very beneficial for many businesses to join this platform. I think it would be especially helpful for universities when attempting to gain new students and to engage with any fan of the university.

Instagram is a social network where a person or organization can join and share pictures and videos. Mashable has a article “The Beginner’s Guide to Instagram” that shares the basics of how to utilize Instagram.   

Platforms I Love

Like many twenty-one year old undergraduate students, I use social media. This semester I even had to complete a fast for social media in my Specialized Writing in Public Relations. I never realized how often I was on social media or how many platforms I was on until this. I realized I use a lot of social media platforms, but there are two applications I love: Pinterest and LivingSocial.